fridge the nuke

or how I learned to stop worrying and love the imminent internet singularity

http://cinemagr.am/show/155113538


(Taken with http://cinemagr.am)

likeapairofbottlerockets:

In his 1990 essay about television David Foster Wallace pointed out that post-modern entertainment had conditioned us to be more accepting of brands whose messages were presented in a way that allowed us to feel knowing and clever, above their influence. I wonder what he would say now that the most critically respected TV show is about advertising, and has been successful to the extent that a vast array of people now know the basic mechanics of advertising, and instead of making people question the thousands of ads we see each day, this new understanding has elevated them to art. We now see ads through the eyes of Don Draper (a possible sociopath), who seems minimally troubled that his entire creative career is dedicated to making people feel things his clients (or he) wants them to feel (“What you call love was invented by people like me to sell nylons”). What we’ve seen recently on the show is not only is he not bothered by manipulating the emotions of others, he actually gets off on it (see his relationship with Sylvia). And so do we. We are voyeurs into the world of advertising because advertising is the air we breathe. It’s how we experience the world. I love Mad Men, but I don’t doubt that the show has softened our view towards advertising: when we see a heart-wrenching ad now, we don’t think “that was manipulative,” we think “they did a good job.” We imagine Don putting his hand proudly on Peggy’s shoulder as they revel in their accomplishment. We recognize that Kodak is about evoking nostalgia and Heinz is about tradition and family, and these things seem self-evident, unquestionable. Good ads no longer need to be self-aware about the evils of advertising because we no longer see advertising as evil. We’ve forgotten it, moved on. It’s like it never happened. 

likeapairofbottlerockets:

In his 1990 essay about television David Foster Wallace pointed out that post-modern entertainment had conditioned us to be more accepting of brands whose messages were presented in a way that allowed us to feel knowing and clever, above their influence. I wonder what he would say now that the most critically respected TV show is about advertising, and has been successful to the extent that a vast array of people now know the basic mechanics of advertising, and instead of making people question the thousands of ads we see each day, this new understanding has elevated them to art. We now see ads through the eyes of Don Draper (a possible sociopath), who seems minimally troubled that his entire creative career is dedicated to making people feel things his clients (or he) wants them to feel (“What you call love was invented by people like me to sell nylons”). What we’ve seen recently on the show is not only is he not bothered by manipulating the emotions of others, he actually gets off on it (see his relationship with Sylvia). And so do we. We are voyeurs into the world of advertising because advertising is the air we breathe. It’s how we experience the world. I love Mad Men, but I don’t doubt that the show has softened our view towards advertising: when we see a heart-wrenching ad now, we don’t think “that was manipulative,” we think “they did a good job.” We imagine Don putting his hand proudly on Peggy’s shoulder as they revel in their accomplishment. We recognize that Kodak is about evoking nostalgia and Heinz is about tradition and family, and these things seem self-evident, unquestionable. Good ads no longer need to be self-aware about the evils of advertising because we no longer see advertising as evil. We’ve forgotten it, moved on. It’s like it never happened. 

Streetlight Manifesto (Toh Kay) - If Only For Memories

If only for mother’s day…

When you were born you were not alone
Nothing was carved into the stone quite yet
But don’t forget you heard someone say it won’t get better than this
That was the sound of your father
As he held you up to your mother
No one will ever know a love as pure as the one that you felt right then

They held you up, they held you up
And everybody else they fell to the wayside
This is the start; the beginning
A prologue to the yarn that you’re spinning
A million synonyms
Will never come close to describe the feeling

Don’t ever leave
'Cause if you do, dear
I guarantee that you’ll regret the day you did
And you’ll miss all the simple things
And you’ll see everything you ever loved
Start fading til’ there’s nothing left but dust

And I believe
That every broken bone is meant to be
And when it heals it will be stronger than it was before

And I see
The things that I pretend that I don’t see
And I store them in my head, love
If only for memories

So now you’re young and you feel alone
Despite friends, family, and all the good things now surrounding you
You can’t help thinking: “Oh there’s gotta be some more to do”

When all the things that you cherish
Turn in to burdens and there is
No other path to take
You know what you gotta do 
But you don’t know how

They hold you back, they hold you down
And you kinda’ feel bad but you know that you gotta get out
This is your pain your dilemma
Do you stay in the town where they raised ya
Or will you sail away
Pull the anchor and go headed for the come what may

You have to leave
'Cause if you don't, dear
You’ll never see the things you read about in books
You saw the films and you were hooked
But everything you want won’t come to you
You realize now that you’ve gotta go see this through

And I believe
That every broken bone is meant to be
And when it heals it will be stronger than it was before

And I see
The things that I pretend that I don’t see
And I store them in my head, love
If only for memories

So now you’re all raised on your own
Two souls, to put yourself at home
You finally settled down
You’ve seen the world but your heart never left this town
They have the eyes of your mother
The kind of crooked teeth of their father
No one will ever know, a love as pure as the love that you feel for them

You’ll hold them up, you’ll hold them up
And everybody else should fall to the wayside
There is no end no beginning
On this merry-go-round we call living
Someday you will return, every single ounce of the love you were given

Someday they’ll go
And when they leave home
You will be grateful for the lesson that you learned
You had to travel half the world
To realize what you knew all along
That everything will end up where it belongs

And I believe
That every broken bone is meant to be
And when it heals it will be stronger than it was before

And I see
The things that I pretend that I don’t see
And I store them in my head, love
If only for memories

(Source: bigpapayogi)

The first music video shot in space.

Commander Hadfield covers David Bowie’s “Space Oddity”

(Source: colchrishadfield, via infinity-imagined)

(Source: Spotify)

(Source: Spotify)

(Source: maudit, via ggoldghost)